APCLT20 – Become a Sponsor
APCLT20 is a new Australian Twenty20 cricket league created to deliver fast-paced competition, showcase emerging talent, and build a sustainable sporting platform for the future. As a sponsor, you are not simply supporting a cricket tournament you are aligning with a league at its foundation, with the opportunity to grow alongside it.
Early-mover advantage
As a founding sponsor, your brand becomes part of the league’s origin story, gaining prominence and recognition as APCLT20 grows season after season.
Targeted and engaged audiences
Cricket attracts loyal, multi-generational followers. APCLT20’s focus on emerging players and pathways connects sponsors with young athletes, aspiring cricketers, and highly engaged local communities.
Strong brand integration opportunities
Sponsorship is designed to go beyond logos, with opportunities across team associations, match-day visibility, digital content, social media, and on-ground activations.
Alignment with development and opportunity
APCLT20 is built around growth of players, teams, and the league itself. Sponsors align with themes of ambition, performance, teamwork, and opportunity.
Flexible partnership models
Sponsorship packages can be tailored to suit different objectives, whether brand awareness, community engagement, lead generation, or long-term brand building.
Multi-platform exposure
Brand presence extends across live matches, digital media, promotional content, and future broadcast or streaming opportunities as the league evolves.
SPONSORSHIP TIERS
Title Sponsor (League Naming Rights)
Positioning:
The Title Sponsor becomes synonymous with the league and is the most visible commercial partner of APCLT20.
Key Benefits
League naming rights (e.g. [Brand] APCLT20)
Primary logo placement across all league branding
Prominent presence on website, digital platforms, and promotional assets
On-ground visibility at all matches
Integration into league storytelling and announcements
Category exclusivity
Ideal for:
National brands, financial institutions, telecom, automotive, airlines, major consumer brands.
Presenting Partner
Positioning:
A high-profile partner closely aligned with the league but without naming rights.
Key Benefits
“Presented by” association with APCLT20
Strong logo placement across digital and event assets
Co-branded content opportunities
Match-day branding and activations
Use of league IP for marketing purposes
Category exclusivity (where applicable)
Ideal for:
Large consumer brands, lifestyle brands, technology companies, FMCG.
Team Sponsors (Franchise-Level)
Positioning:
Direct association with one of the six APCLT20 teams, allowing deeper fan and community connection.
Key Benefits
Naming or major branding rights for a specific team
Logo placement on team uniforms (subject to final kit design)
Team-specific digital content and promotions
Player and team association for campaigns
Community and grassroots engagement opportunities
Ideal for:
Regional brands, automotive dealers, education providers, hospitality groups, local corporates.
Official Partners (Category-Based)
Positioning:
Brands that support the league through defined product or service categories.
Examples
Official Beverage Partner
Official Apparel Partner
Official Education Partner
Official Technology Partner
Official Travel Partner
Key Benefits
Category exclusivity
Logo placement across selected league assets
Integration into relevant content and experiences
On-ground presence and sampling opportunities
Digital and social media mentions
Ideal for:
Mid-sized brands looking for credibility, relevance, and repeat exposure.
Supporting Sponsors
Positioning:
Entry-level sponsorship offering visibility and association with the league.
Key Benefits
Logo presence on website and selected materials
Acknowledgement in league communications
Opportunity to upgrade as the league grows
Access to hospitality or match-day experiences
Ideal for:
SMEs, local businesses, service providers, community-focused brands.
Community & Development Partners
Positioning:
Partners aligned with APCLT20’s player development and grassroots focus.
Key Benefits
Association with youth development and opportunity
Visibility in community initiatives and programs
Strong CSR and brand goodwill alignment
Content storytelling around impact and pathways
Ideal for:
Education providers, government-linked organisations, foundations, CSR-focused brands.